On September 11, 2010, we released 2970 white balloons into the sky of New York City. Attached to each balloons, a small card noting:
"Although we never met ... we will remember ..." with the name of each and every victim of 9/11, handwritten in each card.
It was a strong wind, taking the balloons across the Brooklyn bridge towards Manhattan. A memorable moment and a beautiful teamwork.
Role: concept & execution