How did we make a hostel without any beds?
Until 2014, Pall Mall cigarettes had participated in summer music festivals. That year, they approached us with a challenge: To come up with a long-lasting, iconic, young concept for their area and online and offline communication around it.
In festivals, people connect, party together and make special memories. Same experience and atmosphere known to exists in a hostel life. For Pall Mall Hostel project, we created the identity of the brand, interior design and all the online and offline communications around it.
The identity system circled around Modern, Fun and Friendly attributes.
Role: main concept, identity design, online and analog art direction
Agency: Geometry Global