How to use Xing as the network of 14 million potential sponsors for children's education fund?
Professionals know the value of education. They are also more likely to be able to afford sponsorship. We create Xing profiles for children of Childfund.de. Portraying their potential future and use send request as a direct mail for this NGO.
This concept was developed as response for Deutscher Dialogmarketing Preis Junior Brief.
Role: concept & art direction
Agency: Geometry Global
Bronze for DDP Junior Awards