The campaign was developed for the launch of the new BMW M2. To keep the eyes on the new BMW M2 Coupe, we created an irresistible puzzle to solve. An updated version of the shell game. We invited viewers to take part in the game where they have to spot Gigi Hadid in one of the BMW M2 cars.
Role: art direction, global campaign guidelines
Agency: Serviceplan International, KBS New York