BMW 3 Series is considered the most iconic range among BMW cars. They are the DNA of the brand.
For campaign 2016, we were asked to portrait the three models and their significant features in the most dynamic way. For this purpose we used the DNA of the brand itself.
In the boldest, loudest and most exciting way we defined what “Sheer Driving Pleasure” means in each car. Making the typography as dominant as possible for the first time in the communication.
Role: concept and art direction
Agency: Serviceplan International